Ben AllenPPC
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Google Ads landing pages

Landing pages built for Google Ads clicks.

Your ads win the click. The page decides whether it becomes a lead. Below are 12 pages I built for real campaigns, each matched to 1 ad group. 8 are in the US and 4 are in the UK.

Book a free 30-minute call → See the 12 pages
200+ pages built · businesses and agencies · no hard sell

2 of the 12 pages below, captured in October 2026.

200+
Landing pages built
14+
Industries
UK+US
Businesses and agencies
Google Partner
Recent work

12 pages I've built for real campaigns.

Each one was built for 1 ad group and captured in October 2026. Open any page to see all of it. Business names, logos and phone numbers are blurred, because many were built for agencies' clients.

Show

Google Ads landing page for a car and home insurance broker in Utah, with the business name, logo and phone number blurred
The same car and home insurance page on a phone
Google Ads landing page for a car and home insurance broker in Utah, on a phone, with the business name, logo and phone number blurred
Car and home insurance brokerUS
Utah · 5 pages built

The form opens on the cover the ad was for, so nobody has to pick the service again. The auto-only ad group has its own page, further down this list.

Google Ads landing page for a dog walking membership business in Atlanta, Georgia, with the business name, logo and phone number blurred
Google Ads landing page for a dog walking membership business in Atlanta, Georgia, on a phone, with the business name, logo and phone number blurred
Dog walking membershipsUS
Atlanta, Georgia · 2 pages built

Daily walks sold as a membership. A 15-minute call booking instead of a long form.

Google Ads landing page for an epoxy garage floor installer in St. Louis, Missouri, with the business name, logo and phone number blurred
Google Ads landing page for an epoxy garage floor installer in St. Louis, Missouri, on a phone, with the business name, logo and phone number blurred
Epoxy garage floorsUS
St. Louis, Missouri · 2 pages built

A price-beat promise above the fold, and a flake finish picker inside the form.

Google Ads landing page for a spinal decompression chiropractic clinic in Pennsylvania, with the clinic name, logo and phone number blurred
Google Ads landing page for a spinal decompression chiropractic clinic in Pennsylvania, on a phone, with the clinic name, logo and phone number blurred
Spinal decompression clinicUS
Pennsylvania · 2 pages built

A condition-led headline, the new-patient offer in the badge and in the form, and the clinic's own booking form inside the page.

Google Ads landing page for an air duct cleaning company in Greater St. Louis, Missouri and Illinois, with the business name, logo and phone number blurred
Google Ads landing page for an air duct cleaning company in Greater St. Louis, on a phone, with the business name, logo and phone number blurred
Air duct cleaningUS
Greater St. Louis, Missouri and Illinois · 24 pages built

The coupon is the hero, with exactly what's included under the price. 22 town pages sit behind it, 1 per town ad group.

Google Ads landing page for a house renovation company in London, with the business name, logo and phone number blurred
Google Ads landing page for a house renovation company in London, on a phone, with the business name, logo and phone number blurred
House renovationUK
London · 26 pages built

Free quote and 3D renders as the form headline, with 24 London area pages behind the 2 main pages.

Google Ads landing page comparing auto insurance quotes for a broker in Utah, with the business name, logo and phone number blurred
Google Ads landing page comparing auto insurance quotes for a broker in Utah, on a phone, with the business name, logo and phone number blurred
Auto insurance comparison pageUS
Utah · 1 of the same broker's 5 pages

Built for 1 ad group of people searching a big-name insurer. The headline answers that search word for word.

Google Ads landing page for a driveways and paving company in Northamptonshire, with the business name, logo and phone number blurred
Google Ads landing page for a driveways and paving company in Northamptonshire, on a phone, with the business name, logo and phone number blurred
Driveways and pavingUK
Northamptonshire · 16 pages built

A big local headline, 2 real offers and 10 town pages behind it.

Google Ads landing page for garage remodeling in St. Louis, Missouri, with the business name, logo and phone number blurred
Google Ads landing page for garage remodeling in St. Louis, Missouri, on a phone, with the business name, logo and phone number blurred
Garage remodelingUS
St. Louis, Missouri · 1 of the same installer's 2 pages

Its own page for its own ad group. The offer sits in the hero, and a before-and-after slider sits further down.

Google Ads landing page for a window shutters company in Essex, with the business name, logo and phone number blurred
Google Ads landing page for a window shutters company in Essex, on a phone, with the business name, logo and phone number blurred
Window shuttersUK
Essex · 21 pages built

A free home design visit as the offer, plus 12 town pages.

Google Ads landing page for dryer vent cleaning in Greater St. Louis, Missouri and Illinois, with the business name, logo and phone number blurred
Google Ads landing page for dryer vent cleaning in Greater St. Louis, on a phone, with the business name, logo and phone number blurred
Dryer vent cleaningUS
Greater St. Louis, Missouri and Illinois · 1 of the same company's 24 pages

A separate page for a separate service, with a safety-led headline and the price up front.

Google Ads landing page for an office fit out and refurbishment company in London and the South East, with the business name, logo and phone number blurred
Google Ads landing page for an office fit out and refurbishment company in London, on a phone, with the business name, logo and phone number blurred
Office fit out and refurbishmentUK
London and the South East · 16 pages built

The same system for a B2B buyer: a company field in the form, a fixed written quote, and 1 page per search variant.

Page counts are what I built for that client in total, including town and area pages.

Anatomy of a page that converts

What makes a good Google Ads landing page?

A good Google Ads landing page is built for 1 search. The headline repeats what the person searched for. Proof like reviews sits above the fold. There's 1 clear next step, usually a short form or a phone number. It loads fast on mobile. That match lifts conversion rate and helps Quality Score, which can lower what you pay per click.

I build these pages because I run the ads that point at them. When a page is slow or a form breaks, I'm the one who watches the cost per lead climb. Here are the 7 things every page gets, shown on the car and home insurance page from Utah. The numbers on the capture match the list.

  1. 01

    A headline that matches the search

    Someone searched for a car and home insurance broker. The headline says exactly that, in their words, so they know they're in the right place.

  2. 02

    Proof above the fold

    The client's Google rating and review count, then 4 short tick points. Reviews sit above the form, so people trust you before they fill it in.

  3. 03

    A short form

    Name, phone, ZIP code and email. Only the fields the client needs to call back. Every extra field costs leads.

  4. 04

    Click-to-call with the real number

    A call button next to the form button, with the business's real phone number. Blurred here, not on the live page. On the pages where I run the ads, Google's forwarding number runs behind it, so calls count as conversions too.

  5. 05

    1 page per ad group

    This page is for the car and home bundle ad group, so the form opens with that option already selected. The auto-only ad group has its own page, built to the same rule.

  6. 06

    Fast on mobile

    For local services, most Google Ads clicks come from phones. Every page is run through Google's Lighthouse mobile test before it goes live, and I fix what it flags.

  7. 07

    Conversion tracking from day 1

    Form and call conversions are set up in Google Ads before the ads point at the page. You see which clicks became leads from day 1, not a month later.

The car and home insurance landing page from Utah with 5 numbered markers: the headline, the review pill, the form, the call button and the cover switch inside the form

Car and home insurance broker, Utah.

1 page per ad group

1 company, 24 pages, each built for its own search.

This air duct cleaning company has 24 pages: 1 per service and 1 per town, each with its own ad group. 3 of them are below. The headline on every one says what the person searched for, so the dryer vent ad group never lands on the air duct page.

Ad group · Air duct cleaning
The main air duct cleaning page for Greater St. Louis, with the business name, logo and phone number blurred
The main pageThe coupon is the hero, with what's included under the price.
Ad group · Dryer vent cleaning
The same company's dryer vent cleaning page, with the business name, logo and phone number blurred
A separate serviceSame design, its own headline and its own price. The dryer vent ads point here.
Ad group · Belleville, IL
The same company's town page for Belleville, Illinois, with the business name, logo and phone number blurred
1 of 22 town pagesThe town is in the headline, so it matches a search for air duct cleaning in Belleville.

The same rule runs through every account I build for. The Utah broker above has a bundle page and a separate auto-only page. The London renovation company has 2 main pages and 24 area pages. Start with the ad groups that spend the most, then add pages for the rest.

Results

What the pages and the ads do together.

I don't build a page and walk away. The numbers below come from accounts where I run the ads and built the pages, read from Google Ads in October 2026. Inquiries means form fills and calls counted as conversions.

UK garden room builder
80%

more inquiries on the same budget

92 inquiries became 166 across 2 equal 104-day windows, before and after I took the account over, on slightly less spend. Cost per inquiry went from £134 to £73.

UK roofing company
£127 to £75

cost per inquiry

The same 104 days before and after I took the account over. Conversion rate went from 6.2% to 12.1%. Call tracking was added in July, and form fills alone went from £127 to £98.

US air duct cleaning company
$27

per inquiry, July to October 2026

That's the air duct cleaning company whose 3 pages are shown above: 24 pages in all, 1 per ad group.

For transparency: these are 3 of the better ones, not every account moves like this, and none of it is a promise. The ads and the pages were changed together, so I don't claim the page did it on its own.

Who it's for

Businesses and agencies.

For your business

Pages for your own Google Ads, so the ads and the pages work as one.

  • ✓1 page per ad group, written around what your customers search for
  • ✓Hosted on a fast setup, or added to your website or funnel builder
  • ✓Pairs with my coaching or management
Quote on the free call →

For your agency's clients

Pages built under your brand. Your clients never see my name.

  • ✓White-label accounts include landing pages, from $250 per account a month
  • ✓Most of my white-label work is trades and home services or chiropractors
  • ✓Rather learn it in-house? See agency coaching
See white-label pricing →
Lead generation only

Trades and home services, doctors, chiropractors and other clinics, insurance and other local businesses that want calls and form leads. I don't build for e-commerce. Pages I've built include:

RoofingBrickwork and repointingDrainage and plumbingHeating and air conditioningDriveways and pavingGarden roomsHouse renovationPlantation shutters and blindsEpoxy garage floorsFencingAir duct cleaningInsuranceChiropracticDoctors and medical clinicsADHD and autism testingPilot medical examsDog training and dog walking
How it works and what it costs

From the free call to live pages.

1

Book a free 30-minute call

We look at your ads and your current page together. You'll see where visitors are dropping off.

2

I build, you review

I write the copy and build the pages. You check everything on a preview link and ask for changes.

3

Live, with tracking

Pages go live with conversion tracking set up. Your ads point at them from day 1, so you can see which clicks become leads.

What does it cost? For standalone pages it depends on how many you need, so I quote on the free call. For agencies, white-label accounts include landing pages from $250 per account a month. If you're coaching with me, ask about it, because pages can be part of your plan.
In their words

What clients say.

LinkedIn recommendation, September 2026

“Ben has helped improve impressions, clicks, and conversions while also lowering cost per click. He pays close attention to search terms, targeting, lead quality, conversion data, and where the budget is actually producing results. One thing I really appreciate is that Ben does more than just manage the campaigns. He takes the time to explain what he is seeing, what is working, what needs attention, and what he recommends we do next. … He is very good at what he does, and I would absolutely recommend him to any business or agency looking for someone they can trust to manage and improve their Google Ads campaigns.”

Carlos Arnavat
Agency partner, Studio C5

Read more recommendations on LinkedIn

Questions

The things people usually ask.

A homepage talks to everyone, so it convinces no one in particular. Someone who searched for emergency plumber wants a page about emergency plumbing. A matched page usually converts better and helps your Quality Score, which can lower what you pay per click.

Landing page experience is 1 of the 3 parts of Quality Score, alongside expected click-through rate and ad relevance. Google looks at how relevant, useful and fast the page is for the search. A better score can lower your cost per click. I explain it step by step in my landing page Quality Score guide.

1 page per ad group is the rule I work to. If someone clicks a roof repair ad, they should land on a roof repair page, not a general roofing page. Start with the ad groups that spend the most, then add pages for the rest once those are converting.

Yes. 8 of the 12 pages shown on this page are in the US: Utah, Missouri, Illinois, Pennsylvania and Georgia. The other 4 are in the UK. I work across UK and US hours.

Many of these pages were built for agencies' clients, under the agency's brand. So the names, logos and phone numbers are blurred. Everything else is as it was captured: the layout, the copy and the photos.

I can host them for you on a fast setup, or add them to your own website or funnel builder. The page design stays my copyright. If you want to own the pages outright, ask about it on the free call.

Yes. I build them under your brand, and your clients never see my name. Many of the pages I've built were for agencies, and white-label Google Ads accounts include landing pages from $250 per account a month.

Your own photos if you have them, your reviews, your services and the areas you cover. I write the copy and you approve it on a preview link before anything goes live. Changes usually take 1 to 2 business days.

Standalone pages are quoted on the free call, because it depends on how many you need. For agencies, white-label accounts include pages from $250 per account a month. The full note is under how it works.

Book your free call

Let's look at where your clicks are going.

Book a free 30-minute call. We'll look at your ads and your current landing page together. You'll leave knowing what to change, whether we work together or not.

30 minutes, on a screen-share call
A real look at your current page
No obligation, no hard sell

If the calendar doesn't load, you can still book.

Open the booking page →

Or email [email protected].

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