1-to-1 coaching for agency owners and their teams who want to really know Google Ads. We work live in real accounts, at your pace. I run Google Ads for agencies every week, so you learn what works today.
Running ads for your own business? See my coaching for business owners.
It's 1-to-1 training for agency owners and freelancers who run Google Ads for clients. I work through your real client accounts with you. You learn how to onboard a client, build the campaigns, track the leads and manage the account week to week. You also learn how to price it. The aim is a service you can sell and deliver yourself.
Your clients keep asking for it. You want to learn it properly before you put your name on it.
Accounts are live but leads have stalled, or a client is asking hard questions about cost per lead.
You want one way of running accounts that everyone follows, however many clients you have.
Follow my full build program from start to finish, or pick the topic that matters most that week. These are the ones agencies ask for most.
We audit your client accounts, starting with the ones that matter most. If you're new to it, we set up your manager account properly instead.
Keyword research, campaign structure, match types, negative lists and ad copy built on my 5 Pillars. This is usually where the quickest wins are.
Form and call conversions set up through Google Tag Manager. If a client can't see which leads came from the ads, they'll assume none did.
Search terms, budgets and bids. What to check every week and what to leave alone, so 5 accounts don't take 5 days.
Clients rarely leave over one bad week. They leave when they can't see what they're paying for. We cover the review call, plus pricing and onboarding so each new account starts right.
Nothing is fixed. If one client is worrying you, we start there.
Most Google Ads training is built for business owners running one account. Agency work is different. You're juggling several clients in different niches. Every one of them expects you to explain what's happening.
I run client accounts under other agencies' brands in the UK and the US. What I teach is what I did on those accounts this week.
Trades, home services, doctors, chiropractors and other local businesses across 14+ industries. If your clients want calls and form leads, this is my world.
Same as all my work. I show you the account, explain each decision and give you the checklists I use myself.
Tell me about your agency and what you want from Google Ads. If you have a client account, we'll look at it together.
Follow the full build, or shape each session around what you need. You get homework after each one and can email me in between.
You leave with a process you can repeat on every new account. Monthly coaching is there if you want it.
$1,000 for 5 sessions, each 1-to-1. You choose what each session covers, or follow the full build program. Each session is recorded so you can rewatch it or share it with your team.
Think of it against one client. Agencies typically charge a few hundred to over a thousand dollars a month to manage Google Ads. Keep one client a few months longer and the coaching has paid for itself.
Would you rather not run the accounts yourself? My white-label service runs them under your brand instead.
Got a question first? Email [email protected].
After the 5 sessions, monthly coaching is optional. It's 2 sessions a month for $400, and you can stop any time.
“Ben is the best Google Ads coach my agency has ever worked with. Our clients' ad accounts require high-level optimizations, and Ben's outside-the-box strategies have delivered. I highly recommend Ben to any freelancer or agency looking to maximize their client's ROAS.”
I've worked in Google Ads since 2018. I started inside an agency, running campaigns for local businesses and for other agencies' clients. I learned the craft from Claire Jarrett, a Google Ads author and coach who also happens to be my mum.
Today I run Google Ads behind several agencies and coach business owners 1-to-1. Agency coaching brings the two together. You get the methods I use on client accounts, explained step by step.
I'm friendly and straight-talking. No jargon, and no upsell at the end.
No. It works for agencies just starting out and for agencies with a full client list. Some of my past coaching clients ran 10 to 25 client accounts. Where you have client accounts we work on them, and where you don't we use a test account.
Yes. Bring whoever will run the accounts. Every session is recorded, so anyone who misses one can watch it back.
It depends on how much support you need. Some agencies meet weekly, some every 2 weeks and some once a month. You get homework after each session and can email me in between.
Yes, and it's the best way to learn. You add me to your manager account for the sessions. I only look at what you share, and I never contact your clients.
Coaching is for you if you want the skill inside your agency and Google Ads is something you'll sell for years. White-label is for you if you need to deliver for a client now, or demand comes and goes and a full-time specialist wouldn't stay busy. You can also start with white-label and move to coaching later. My guide to choosing coaching or white-label for your agency covers this in more depth. We can talk it through on the free call.
No. You can run client accounts without a certification. Google's Skillshop exams are free and worth doing for the basics, but they don't teach you to run a real account. The Google Partner badge is a separate thing for agencies. It has requirements around spend, certified people and account performance, so it usually comes later. We can cover what it takes in a session.
Lead generation. Trades and home services, doctors, chiropractors and other clinics, insurance and other local businesses that want calls and form leads. I don't coach e-commerce or Shopping campaigns.
$1,000 for 5 sessions of 1 hour each. Every session is recorded, so your team can watch them back. Templates and email support between sessions are included. After that, monthly coaching is optional at $400 for 2 sessions a month, and you can stop any time.
I charge UK agencies a flat £0.75 per $1. That makes the 5 sessions about £750 and monthly coaching about £300.
Yes. I build Google Ads landing pages under your brand, designed to convert and to lift Quality Score. Your clients never see my name. Ask about it on the free call.
No. I already work behind several agencies, and that only works because I never go near their clients. The same rule applies here.
Book a free 30-minute call. Tell me about your agency and where Google Ads fits. You'll leave with a clear next step, whether we work together or not.
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