The Glass Box Method

Google Ads, done in the open.

Learn to run it yourself, hand it over to me, or offer it to your own clients. Whichever way you choose, you work with someone who shows you everything: no jargon, no black box, and no being locked in.

Book a free 30-minute call → or see the three ways →

No pitch, no obligation. You'll leave the call knowing exactly where your account stands.

Google Partner · 8+ years · $10M+ managed

100+

Businesses helped

$10M+

Ad spend managed

Years running Google Ads

In plain English

What is Ben Allen PPC?

Ben Allen PPC is the Google Ads business of Ben Allen, an independent specialist and Google Partner working with businesses and agencies in the US and UK. He has 8+ years in Google Ads and $10M+ in ad spend managed. Ben coaches business owners and agencies 1-to-1, runs accounts for people who would rather hand them over, works white-label behind agencies and builds Google Ads landing pages. Lead generation only.

Ways to work together

Three ways to do Google Ads right.

Wherever you are, there's a version of the Glass Box Method for you. Not sure which one fits? Book a call and I'll point you the right way, honestly.

Do it yourself

Coaching

My Google Ads coaching teaches you to run your own account over five 1-to-1 sessions, building it live and in plain English. You finish in full control, with no agency to depend on.

Explore coaching →

Done for you

Management

Prefer to hand it over? I run your Google Ads for you and still show you everything inside the account. The results of an agency, without the black box.

Explore management → For agencies

White-label

Offer Google Ads to your own clients without hiring a team. I run the campaigns behind the scenes under your brand, while you stay the face.

Explore white-label →

Run an agency? See my Google Ads coaching for agencies. Need pages that match your ads? See Google Ads landing pages.

Why the Glass Box

One promise, whichever way you work with me.

Most agencies keep your account a black box: you pay, you get a tidy report, and you never really see what's going on inside. I do the opposite. Everything I do, you can see, understand and own. Ben Allen PPC is a transparent Google Ads service offering 1-to-1 coaching for business owners and agencies, done-for-you management, white-label management for agencies and Google Ads landing pages, all built on the Glass Box Method: you always see, understand and own your account.

You always own the account

Your Google Ads account stays yours, with your data and your history. Coaching, management or white-label, you are never locked out of your own thing.

You can see exactly what's happening

Real visibility into where the budget goes and what it brings back, explained in plain English. No jargon used to paper over the gaps.

No lock-in, ever

No long contracts holding you hostage. People stay because the work pays for itself, not because they are trapped in a deal.

Hi, I'm Ben

The Google Ads guy who shows you everything.

I've worked in Google Ads since 2018, first agency-side, running campaigns for everyone from local service businesses to other agencies' clients. I learned the craft from Claire Jarrett, a Google Ads author and coach who has taught tens of thousands of people, and who also happens to be my mum.

I started out coaching owners who'd been let down by agencies that treated their account like a black box. So I do the opposite, with what I call the Glass Box Method: I open everything up and explain the why. Today that runs through everything I offer, whether I'm teaching you, running your ads for you, or powering them for your agency.

Friendly and straight-talking, with no jargon and no upsell. Genuinely on your side, too. Ask anyone I've worked with.

In their words

What people say after working with me.

LinkedIn recommendation, September 2026

“Ben has helped improve impressions, clicks, and conversions while also lowering cost per click. He pays close attention to search terms, targeting, lead quality, conversion data, and where the budget is actually producing results. One thing I really appreciate is that Ben does more than just manage the campaigns. He takes the time to explain what he is seeing, what is working, what needs attention, and what he recommends we do next. … He is very good at what he does, and I would absolutely recommend him to any business or agency looking for someone they can trust to manage and improve their Google Ads campaigns.”

Carlos Arnavat

Agency partner, Studio C5

LinkedIn recommendation

“Ben's advice and knowledge has been invaluable. We found Google Ads too complicated and difficult to navigate. He really has a deep understanding of how it works, and he's also really personable and easy to work with. Would highly recommend.”

Alison Vina

Director, Book of My Life

LinkedIn recommendation

“Ben is the best Google Ads coach my agency has ever worked with. Our clients' ad accounts require high-level optimizations, and Ben's outside-the-box strategies have delivered. I highly recommend Ben to any freelancer or agency looking to maximize their client's ROAS.”

Austin Yack

Owner, Ascendyn Advertising

LinkedIn recommendation

“Ben has been phenomenal to work with. His PPC knowledge and experience is extensive, but he also knows how to break things down into easy steps for beginners. With his help I've been able to quickly build campaigns that are converting for my company.”

Hannah Storman

Marketing Manager, Samscreen

The things people usually ask.

It's my name for how I work. Where some agencies keep your account a black box, I open it up and show you everything, so you can see, understand and own it yourself. It runs through all three services: coaching, management and white-label.

Google Ads coaching is 1-to-1 training where I teach you to set up and run your own Google Ads account, instead of running it for you. You learn it on your real account and finish able to manage and improve it yourself.

Both are on offer. With coaching I teach you to run your own account; with management I run it for you; with white-label I run it under your agency's brand. Same transparency whichever you choose.

Coaching is a one-off $1,000 for the five-session build. White-label for agencies is from $250 per account a month, with landing pages included (see the price table on the white-label page). Management is quoted on the free call, because the right amount of work depends on your account. Either way you get one clear figure, with nothing hidden.

No, never. People stay because the work pays for itself, not because they're trapped in a deal. You keep your account and can stop any time.

We get on a 30-minute screen-share and look at your account or your goals together. You leave knowing exactly where you stand and which option fits, with no obligation and no hard sell.

Yes. Agency coaching is 1-to-1 and works in your real client accounts. You can follow my full build program or pick the topics that help your agency most. It's the same $1,000 for 5 sessions.

Yes. I've built 200+ landing pages for businesses and agencies, one page per ad group, with conversion tracking from day one. If your ads send people to your homepage, that's usually the first thing I'd look at. Pages are quoted on the free call.

Book your free call

Not sure which one you need? Let's figure it out.

Book a free 30-minute call. Tell me where you're at, and I'll tell you honestly which of the three is the right fit, even if it turns out to be none of them.

30 minutes, on a screen-share call

Honest advice, whichever way you go

No obligation, no hard sell

Book a free 30-minute call →