White-label Google Ads pricing in 2026: what 114 providers charge agencies

When I was working out whether to publish my own white-label prices, I wanted to know what everyone else charged. Most providers won't show a number until you've booked a call, so I built the list myself.

For transparency, I sell white-label Google Ads management to agencies, which is why I wanted these numbers in the first place. The market data comes first. My own prices are near the end, in Where do I sit?, measured against the same data. Skip that part if you only want the market numbers.

How I collected the numbers

I searched the web for white-label Google Ads providers and found 114. Then I went to each one's white-label page or pricing page and wrote down what it said about price, setup fees, contracts and what's included. I didn't contact anyone, so none of this is a quote. It's what each provider shows in public.

They fall into 3 groups:

• 36 providers (32%) show a price on their own website.
• 14 (12%) only have a price on a third-party list, such as a competitor's blog or a review site.
• 64 (56%) show no price anywhere and ask you to book a call or request pricing.

Most are in the USA (46 of the 114), then India with 22, the UK with 12 and 9 each in Australia and Canada. The rest are spread across Pakistan, the Philippines, New Zealand, South Africa and 5 other countries. I couldn't place the last 2. Prices in other currencies were converted to US dollars at 1.27 per pound, 1.08 per euro, 0.73 per Canadian dollar, 0.66 per Australian dollar and 0.012 per rupee.

A couple of warnings about the numbers. Many published prices are "from" prices, so the real fee is often higher. And some of the third-party figures come from competitors' blogs, which have their own reasons to quote a number. Where I name a provider below I link to the page I took the price from, so you can check it yourself.

What does white-label Google Ads management cost per account?

The fairest comparison is the monthly fee for 1 account at a fixed ad spend, so I used about $3,000 a month, which is what a small local account tends to spend. Only 30 of the 114 give enough detail to work that fee out.

If you only count the 25 of those 30 who put the price on their own website, the picture barely moves: 25th percentile $350, median $499, 75th percentile $550.

A "from" price is a different thing, and 47 providers show one. It's the cheapest plan on the page, usually for the smallest accounts. The median "from" price is $300, with the middle 50% sitting between $202 and $448. So when you see one, ask what an account like yours would actually pay.

How providers charge

Where the model was clear, it was 1 of these 4:

Watch for fees that sit outside the per-account price. Some providers add an agency-level fee on top, from $100 to $500 a month, and 1 charges $845 a month for it. Month to month is the norm, though a few ask for a 3 to 12 month term. A minimum number of accounts is rare: I found 1 provider at 3 accounts and 1 at 2.

Setup fees

Of the 114, 13 say there's no setup fee and 10 charge one. The paid fees run anywhere from $100 to $2,500, with about $300 being typical. The other 91 don't say either way, so it's one to ask before you sign. A setup fee matters most on short-lived accounts. On a client who leaves after 3 months, a $300 fee adds $100 a month to the real cost.

What's actually in the monthly fee?

This is where comparing quotes gets hard, because 2 providers can both charge $450 and give you very different things. Here's what the 114 say they include.

The landing page line is the one I'd read twice. Fewer than 1 in 8 providers say they build the page inside the fee. When I take over a trades account, the most common thing I find is 1 generic page reused for every service, with Google marking the landing page experience "Below average" and Quality Scores of 1 to 3. The fix is a page per ad group, and that's the part most providers either leave out or charge $250 to $600 a page for.

Comparing quotes like for like

A monthly fee buys a number of hours of someone's time, split between account work, reports, calls and admin. A provider who sends 2 reports a month and holds a weekly call is spending part of your fee on that time, and a provider who does neither is either doing more account work for the same money or charging less.

Some agencies need the weekly call because their client expects one. If yours don't, you're paying for it anyway. So before you compare prices, write down what you actually need per client each month:

1. Calls. How many, and with whom. A weekly call is a real chunk of anyone's fee.
2. Reports. How many, and whether anyone will read them.
3. Landing pages. Included, per page, or not at all. At $250 to $600 a page, 5 pages is $1,250 to $3,000.
4. Conversion tracking. In the fee or extra.
5. Setup fees and agency-level fees. Both sit outside the per-account price.
6. Client contact. Do you want the provider on your client calls, or never near your clients?

Then price each quote as the monthly fee plus the extras you'd actually buy. Here's a worked example from the study's numbers rather than 2 real providers. Provider A charges the median $474 a month, plus a typical $300 setup fee and 1 landing page at $250 to $600. Provider B charges the 25th-percentile $356 a month with no setup fee and the page included.

The gap is the $300 setup fee, the page and $118 a month in fee. That $118 usually goes on reports and calls, so it's worth asking whether you'd use them.

What to ask before you sign

These are the 9 things I'd ask any provider before signing.

1. Is the price flat per account, or does it step up with spend? If it steps, ask for the bands in writing.
2. Is this a "from" price? Ask what an account spending $3,000 a month would pay, because that's the number to compare.
3. Is there a setup fee or an agency-level fee? Most don't say: 91 of the 114 give no answer on setup fees.
4. Are landing pages included, charged per page, or not built at all? Then ask who hosts them and who owns them.
5. Is conversion tracking in the fee? Without it nobody can see which leads the ads produced.
6. How many calls and reports are in the fee, and what happens to the price if you want fewer?
7. Will you ever contact my clients? In the study 41 providers say never and 21 say it's optional, so decide which you want.
8. What's the notice period, and is there a minimum term or a minimum number of accounts?
9. Who owns the ad account? It should be you or your client, never the provider.

Where do I sit?

I sell this, so read what follows with that in mind. I run white-label Google Ads behind several agencies in the UK and the US. In October 2026 that meant 22 accounts in a single week's search-term sweep, most of them trades and home services, plus a chiropractic agency's clinics. The study was my way of checking my own prices against the market, and here's where they land.

Lean by design: your budget pays for account work, not meetings and reports. From $250 per account per month. Landing pages included. No setup fee. Month to month.

Silver includes:

• A full account build: keyword research, campaign structure, ad groups and ad copy. Each ad group gets its own page and its own ads, and I never point one at the client's homepage.
• Conversion tracking set up in full, so form leads and calls from the page both count.
• Negative keywords and search term management: initial research, then ongoing sweeps. On trades accounts that mostly means blocking DIY searches, job seekers, people pricing parts at a builders' merchant and competitor names.
• Monthly optimisation: budget and target CPA updates and ongoing negatives.
• Google Ads landing pages, 1 per ad group, with a headline that echoes the search, proof above the fold, a short form and the client's real phone number. I host them while the account is live, and this page shows how I build them. Several of my client page sets run to 20 or more pages, and I didn't find a single provider in the study offering that inside the monthly fee.
• Basic landing page edits: logo swaps, photo refreshes and minor copy changes.
• Support: I answer your clients' questions by email or message, through you.

Gold adds a dedicated optimisation hour each month per account. That hour goes on ad copy tests, new ad groups, new Google Ads features as Google releases them, landing page changes to lift Quality Score and new pages where a service or town needs its own.

Not included, on purpose:

• No direct contact with your clients. I never identify myself to them.
• No strategy calls or consultations. We have 1 check-in call a month, you and me, and day-to-day contact is in writing.
• No manual custom reports. I can set up an automated report on request.

The small print. This is the management fee only, and ad spend is paid separately. Billing is monthly in advance. There's no fixed term, and 30 days' written notice removes an account or ends the arrangement. If fewer than 3 accounts are active, you pay for 3 at the 3-account rate. The ad accounts stay with you or your client. I host the landing pages while the account is live. They stay my property and are licensed to you for as long as the account runs, and you or your client pay for any domain.

How my prices compare with the study

At about $3,000 a month of ad spend, every price in my table is below the $474 market middle. Percentile here means the share of providers that are cheaper than me.

Against the lowest "from" prices, my table sits between the 36th and 67th percentile. On that measure I'm mid-table, which is what you'd expect, because "from" prices are the smallest plans and most of them don't include landing pages.

The closest like-for-like price lists I found are Agency Elevation and SEOReseller. Both price by volume: $499 per account for 1 account, $399 for 2 to 4, $299 for 5 to 14 and $199 for 15 to 44. Neither builds landing pages. My 3-account Gold at $400 sits level with their $399, and my 5+ Gold at $300 with their $299, with the landing pages inside.

These are the other providers whose model is closest to mine, with the page I took each price from. Several are "from" prices, so the fee at $3,000 of spend can be higher, and the linked page has the current figure.

If you'd rather your own team learnt to run the accounts, I also coach agencies, and I didn't see any of the 114 offering that next to white-label. See my Google Ads coaching for agencies, or read my guide to choosing between coaching and white-label.

For numbers on a specific set of clients, book a partner call on my white-label Google Ads page and tell me what your clients do and how many accounts you have. I can't promise results, and nobody honestly can, but I can walk you through accounts I'm running right now.

Questions agencies ask about white-label pricing

How much does white-label Google Ads management cost per account?

At about $3,000 a month of ad spend, the middle fee across the 30 providers I could price was $474 per account per month, and the middle half sat between $356 and $557. Published "from" prices run lower, with a median of $300, but those are the smallest plans and the real fee is often higher.

Do most white-label PPC providers publish their prices?

Most don't. Of the 114 I checked, 36 (32%) show a price on their own website and 14 more (12%) only appear on a third-party list such as a competitor's blog. The other 64 (56%) show no price anywhere and ask you to book a call.

Is a setup fee normal for white-label Google Ads?

Of the 114, only 23 say either way: 13 charge no setup fee and 10 charge one. The paid fees run from $100 to $2,500, with about $300 typical. The other 91 don't say, so ask before you sign. I don't charge one, because the full account build sits inside the monthly fee.

Are landing pages included in white-label PPC pricing?

Only 14 of the 114 include them, and that's usually 1 templated page. Another 12 charge extra at $250 to $600 per page, 21 don't build them at all and 67 don't say. I include the pages in every package, 1 per ad group.

Why is your price below the market middle?

Because I keep the wrapper light and spend the time where it actually moves performance, on the accounts. Many providers spend part of the fee on weekly calls, more than 1 report a month and client-facing time. With me it's 1 check-in call a month, day-to-day contact in writing and no contact with your clients, so the hours go on the account work and the landing pages.

How will I see what's happening in my clients' accounts?

You see everything, because the accounts stay with you or your client and nothing is locked to me. Day-to-day contact is in writing, we have 1 check-in call a month, and I can set up an automated report if you ask.

Is there a minimum number of accounts or a contract?

The minimum is 3 accounts, and if fewer than 3 are active you pay for 3 at the 3-account rate. There's no fixed term. It runs month to month, billed in advance, and 30 days' written notice removes an account or ends the arrangement. Ad spend is separate and paid by you or your client.

Method: a web search, then each provider's public white-label or pricing page, all visited on 28 October 2026. I didn't contact any provider. Prices change, so check the linked pages for current figures. My own prices above are for new partners and may change too, so book a call for a current quote.

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